It's started

Little bear is watching the Cartoonito channel as I type. They are currently showing Fireman Sam, little bear's hero, so on it goes.

But Cartoonito is the first commercial channel little bear has watched (Classic FM doesn't really count). So far he doesn't seem to pay too much attention to the commercials but I have noted a few phrases that should strike terror into the heart of any parent.

'batteries not included' - an old classic
'accessories sold separately' - and the fantastic looking mountain in the advert which looks extremely poor in real life is £79.99
'collect them all' - and not only will you spend a fortune but you will be haunted by small, miscellaneous pieces of plastic forever. And those nameless bits of press moulded plastic will be instantly recognisable to little bear as the vital piece of equipment which he NEEDS so don't you dare throw it out.
'See the transformation' - you will, endlessly, as little bear demonstrates. Or worse, it will get stuck and you will be stuck between father and son as they twiddle endlessly with a shapeless piece of press moulded plastic. Which will then break.

And even I am getting caught up in the, 'actually that looks quite good.' Of course it looks good. People pay very good money to advertising agencies to get these things to look good. I need to be resolute!